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<<< press your browser’s back button to go back to list of candidates AirbusNominated for a series of adverts in which passenger jet silhouettes are filled with beautiful landscapes, pretending that Airbus jets are green and clean.In its latest advertisement campaign, Airbus takes the outline of an aircraft and fills it with picturesque landscapes in an attempt to create the impression that aviation is green and clean. Adverts in the Financial Times appeal to readers with the claim that by “Flying in an A380, you’re personally creating less CO2 than you would do driving the average family car.” Airbus fails to say that the distances travelled also matter. For example, on a transatlantic return flight, each passenger emits the equivalent of the consumption of an average car over the period of one year. Furthermore, because of different chemical reactions at high altitudes, aviation emissions have a climate change impact 2.7 times higher than CO2 emissions from land-based sources. Aviation is the fastest growing source of climate-changing emissions in the European Union. EU emissions from international flights grew by 73% from 1990 to 2003 and could be as much as 150% by 2012 unless action is taken to prevent this. Attempts to generate such action are thwarted by misleading advertising campaigns that promote flying as a green and clean option. If you think it is highly misleading to paint aircraft with nature’s peaceful sunsets, happy dolphins and lush rainforests, vote for Airbus! Links to Airbus’ four main advertisementsMore information on the climate impact of aviationClearing the Air – The Myth and Reality of Aviation and Climate Change, Transport & Environment, Brussels, 2006. Comments149 Odile SALOME, Collectif contre les nusiances aériennes, Toulouse 13 December 2007: L’avion pollue l’air, mais aussi son bruit rend des milliers de personnes malades. Or, si le bruit a un caractère éphèmère, les non-décisions d’aujourd’hui dessinent de façon irrémédiable le paysage sonore de demain. Arrêtons tout développement des aéroports urbains et interdisons les vols de nuit. 120 Hugh Griffiths 2 December 2007: Its funny how they say ‘see the bigger picture’, when its the complete opposite.. 54 V. Amasse 1 November 2007: Si c’est vrai que j’émets moins de CO2 en prenant l’avion que la voiture (comme supposé dans la pub), alors je vais prendre l’avion tous les jours pour aller au boulot. Ca tombe bien, je travaille près d’un aéroport… où je pourrais garer mon encombrant engin ! Trève de plaisanterie, de qui se moque-t-on ? | ||||||
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